DS
Dubai, United Arab Emirates

Daniyar
Serikbay

Entrepreneur, Investor and Founder-Operator

Building and investing in operating businesses across experiential tourism, travel technology, food production and regulated insurance.

Current venturesCareer history →
Daniyar Serikbay, Dubai-based entrepreneur and investor
Daniyar Serikbay · Dubai

Brands

Noble Adventure
Experiential tourism
Noble Life
Travel marketplace
Noble Bakery
Consumer bakery
hy Bakery
Consumer bakery
Basel
General insurance

Current activities

01
Experiential tourism & travel technology

Noble Adventure & Noble Life

Premium desert experiences in Dubai and a curated travel marketplace. Tripadvisor Travelers’ Choice, 2025 and 2026.

02
Food production & consumer brands

Noble Bakery · hy Bakery

Central food production and consumer bakery and café concepts in Dubai and Abu Dhabi.

03
Regulated financial services

JSC Insurance Company Basel

Licensed general insurance company in Kazakhstan. Sole shareholder since January 2021.